Display device



s. E. conwm 2,757,472

DISPLAY DEVICE Filed Oct. 11, 1954 I 7 ix? 22 J INVENTOR. y 11 i4 10 BY5 WW C0/f /V 1'7 12 fl w @4 6 ATTORNEY DISPLAY DEVICE Sylvan E. Corwin,Rego Park, N. Y.

Application (October 11, 1954, Serial No. 461,330

ll Claim. (Cl. 4 1--10) This invention relates to advertising displaydevices and more particularly to display devices that are intended foruse in conjunction with the display of various kinds of merchandise suchas, for example, bottled beverages, or similarly packaged goods.

An object of the present invention is to provide a novel display devicethat is easily and cheaply manufactured and which is adaptable tovarious size articles, such as bottles.

Another object of the present invention is to provide a unitary displaydevice for articles such as bottles that is easily and readilyassociated therewith.

Still another object of the present invention is to provide a displaydevice for placing over an article, such as a bottle, to attractattention thereto, and which is expansible to accommodate various sizedbottles.

Still another object of the present invention is to provide a displaydevice that is compressible into a relatively small space for packagingand shipping purposes.

Another object of the present invention is to provide a display devicefor use with packaged goods, such as a bottle, and which isself-centering and may be rotated when placed thereon.

The above and further objects of the present invention Will be moreapparent in the following detailed description of the preferredembodiment thereof, wherein reference is made to the accompanyingdrawings, in which:

Fig. 1 is a plan view of the display device of the present invention;

Fig. 2 is a front view of the display device of the present invention asit appears when associated with a bottle; and

Fig. 3 is a developed view of a section of the strip used in the deviceof the present invention.

In general the display device or unit of the present invention comprisesan upright cone-shaped unit formed from a continuous strip or band ofmaterial with the upper end of the cone so arranged that it forms apivot point for the unit when placed over and supported by the top orstopper of a bottle. The spiral convolutions of the strip extenddownwardly and outwardly from the top center to a point slightly abovethe base of the bottle Where the end of the strip is formed into acircle. The band has suitably arranged along the length thereof a seriesof different decorative and attention attracting objects. Preferablythese objects are made integrally with the strip or band, as by astamping or die-cutting operation when the band is formed.

Referring now to the drawings, a bottle supporting the device of thepresent invention is indicated by the reference numeral llll, and thereference numeral 12 generally indicates the device. Reference numeral13 indicates the strip from which the spiral cone is formed, and it maybe of any suitable material, such as plastic, plated metal, tin plate,paper, or composition.

ates Patent The strip 13, as indicated in Fig. 3 showing a develop mentof a part thereof, is continuous, and formed along the length thereofare die-cuts of a number of decorative objects, such as a group of balls14 with associated holly leaves 16, a house 17, a small tree 18 toresemble a Christmas tree, if desired, an angel 19, a Santa Claus faceand beard 21, a candy cane 22, bells 23, a reindeer 24, etc. While theabove objects generally represent symbols and objects associated withthe Christmas season, it will be obvious that numerous other sets ofobjects representing ditferent seasons and occasions could be formed onthe strip.

One end of the strip 13 terminates in a star 26; as shown in thedrawings, the star is preferably at the top of the cone so as to formthe top ornament of the cone of the generally tree-shaped device. Whenthe strip is cut or otherwise formed, it together with the objectsthereon may be suitably colored or decorated as required by thematerials used to give an attractive appearance. The strip is thencoiled up with the star 26 adjacent the center, and the end of the outerconvolution may be attached to the strip to form a ring. Thereupon thecoil may be stretched along the axis thereof to form a cone-shaped unitof the desired height or, depending somewhat on the material used forthe strip 13, the helical coil may be formed in any of the well knownsuitable manners.

In the strip 13 and adjacent the star 26 is a small inverted cup-shapedsection 27 which serves as a pivot point for the unit. The section 27receives or rests upon a pin or other pivot 28 in the top of the stopperof the bottle 11 whereby the unit is supported, the part of the strip 13containing cup-shaped section 27 being formed or bent to assume asubstantially horizontal position, as shown in Fig. 2.

Thus there is provided an attractive one-piece decorative display deviceor unit that can be made by a single die-cutting or stamping operation,that can be stretched or expanded to accommodate different sizedobjects, such as bottles, that can be compressed for shipping andpacking purposes and that can be rotated about the object supporting thesame.

While the invention has been shown and described in but a singleillustrative embodiment, it will be obvious that various modificationscan be made therein without departing from the spirit or essentialattributes thereof, and it is desired therefore that only suchlimitations be placed thereon as are imposed by the appended claim.

What is claimed is:

In a display device comprising a unitary strip of sheet material havingdecorative objects formed integrally with said strip along the lengthand extending beyond the width thereof, said strip being loosely coiledinto a cone-shaped spiral with the face of said strip being in planessubstantially parallel to the axis of said helix, the inner end of saidstrip having a part thereof bent normal to the face of said strip andthe axis of said helix formed into an inverted cup-shaped sectionproviding a pivot for said device at the top thereof, and the outer endof said strip meeting in overlapping relation the last outsideconvolution of said spiral to form a continuous ring at the bottom ofsaid cone.

References Cited in the file of this patent UNITED STATES PATENTS

